Free tools and templates

What does your marketing need to earn back?

Work out how many extra tree surgery jobs would cover your monthly marketing costs. Use your own figures, include the fees, and check you have room for the work.

Put your numbers to work.

The starting figures are an illustration, not industry averages. Replace them with your own. No email needed; the amounts you enter stay in your browser.

The amount paid to the advertising platform.
Management, tracking and any other recurring marketing costs.
Included in the first-month calculation only.
Job income minus labour, disposal, fuel, hire and other costs of delivering that job. Not the full invoice value.
Use booked jobs ÷ all genuine enquiries × 100. Include enquiries that never reach a quote.
Check the team-days needed too: a small prune and a large removal use different amounts of time.

How the calculation works

Add ad spend and recurring fees. Divide that total by the contribution from one extra job and round up to a whole job. Divide those jobs by your enquiry-to-job rate, expressed as a decimal, and round up again.

Illustration: £300 of ads plus £397 in monthly fees is £697. At £250 contribution per job, you need three extra jobs to cover that amount. If 33% of genuine enquiries become jobs, the planning target is ten enquiries. Add £297 setup and the first-month target becomes four jobs and thirteen enquiries.

These are arithmetic examples, not promised results. A quote win rate is different from an enquiry win rate. If half your enquiries reach a quote and you win half of those quotes, your enquiry-to-job rate is 25%.

Compare the plan with actual work.

Record spend, enquiries, quotes, booked jobs and contribution by source. Review the work completed as well as the work booked. That helps you spot a channel that produces plenty of calls but too few suitable jobs.

For a real campaign example, read the TreeCut Local Services Ads case study. Its charged-lead cost is an advertising measure; it is not a booked-job cost or a profit figure. Our published plans separate management fees, setup and example ad budgets.

Prefer to sketch the wider business first? Use the one-page tree surgery business plan.