Get leads this week, not next quarter.
When a homeowner needs a tree dealt with, they search and they call whoever's at the top. Our specialist Google Ads management puts your business in front of those high-intent searches from day one, with every pound tracked against the enquiries it generates.
Why Google Ads work for tree surgeons.
When someone types "emergency tree removal" or "tree surgeon near me" into Google, they're not browsing — they're buying. Google Ads let you appear at the very top of these high-intent searches instantly, before the organic results and before your competitors.
Unlike SEO, which builds over months, Google Ads deliver leads from day one. That makes PPC the perfect complement to a long-term organic strategy, or the ideal channel if you need the phone ringing now. The beauty of tree surgery PPC is that the average job value is high enough to make the maths work well, even in competitive areas.
The key is precision. Generic agencies waste your budget on broad keywords and poor landing pages. We focus every penny on the searches that actually convert into booked jobs, because we've managed enough tree surgery campaigns to know which terms, ads and landing pages deliver results.
How we build your campaigns.
Keyword research & strategy
We identify every profitable search term in your service area, from "tree surgeon [town]" to specific services like "stump grinding" and "hedge trimming". Every keyword is mapped to intent and expected cost-per-lead, so there are no surprises.
Landing page creation
We don't send paid traffic to your homepage. Every campaign gets dedicated, conversion-optimised landing pages designed for tree surgery services, with clear calls to action, trust signals and mobile-first design that turns clicks into calls.
Bid management & optimisation
We monitor and adjust your bids daily using a combination of automated rules and manual expertise, shifting budget towards the keywords, times of day and locations that generate the most leads at the lowest cost.
Negative keyword management
Wasted spend is the silent killer of PPC profitability. We maintain an extensive negative keyword list, blocking irrelevant searches like "tree surgeon salary", "tree surgeon course" and hundreds of other non-commercial terms.
Call tracking & attribution
Every phone call and form submission is tracked, recorded (with your permission) and attributed to the exact keyword and ad that generated it. This data drives smarter decisions and proves your return on investment.
A/B testing & refinement
We continuously test ad headlines, descriptions, landing page layouts and calls to action. Small improvements compound over time, building a playbook of what works for tree surgery campaigns.
How we manage your campaigns.
We treat your ad budget like it's our own money. Every campaign starts with deep research into your local market, your competitors' ad strategies and the specific services that generate the highest-value jobs for your business.
Once live, we don't just set and forget. Our management includes daily bid adjustments, weekly performance reviews and ongoing ad copy testing. We track every phone call and form submission back to the exact keyword that generated it, so we know precisely what's working and what isn't.
You'll receive a monthly report that speaks your language: how many leads came in, what each lead cost and how your return on investment is trending. No jargon, no vanity metrics, just the numbers that matter to your bottom line.
If you’d rather understand the machine before switching it on, read our complete guide to tree surgeon marketing — then see our pricing for what management costs.
- 01Market research, competitor analysis, keyword mapping and campaign architecture.
- 02Ad copy creation, landing page build, conversion tracking setup and call tracking integration.
- 03Campaign launch with conservative bids, initial data collection and first optimisations.
- 04Ongoing bid management, A/B testing, negative keyword refinement and scaling profitable campaigns.
PPC built around the searches that turn into booked jobs.
Tree surgery has a high average job value, which is exactly why precise PPC pays off, and why a specialist beats a generalist. Because we focus on growing tree surgery businesses, we put every penny on the high-intent searches that convert into work, weed out the wasted spend, and track each click through to the enquiry it generates, so you always know what your budget is producing.
Google Ads, answered straight.
How much should a tree surgeon spend on Google Ads?
Most tree surgery businesses should budget between £500 and £1,500 per month on Google Ads to see meaningful results. The exact amount depends on your location, competition and how many leads you want to generate.
How quickly will I get leads from Google Ads?
Google Ads can generate leads from day one. Most tree surgery campaigns start producing phone calls and enquiries within the first week of going live, with performance improving as we optimise over the first 30–60 days.
What return on investment can I expect from PPC?
Tree surgery has a high average job value, which makes well-managed PPC a strong channel. We focus your budget on the high-intent searches that turn into booked jobs and track every click through to the enquiry it generates, so you can see exactly what your spend is producing.
Works well with Google Ads.
SEO
Build long-term organic visibility that complements your paid campaigns and reduces cost per lead over time.
Website Design
Conversion-optimised landing pages that turn your paid clicks into booked jobs.
Reputation
More five-star reviews build the trust that lifts your ad click-through and conversion rates.
Ready to get leads this week?
Book a free Google Ads audit and we'll show you exactly how many leads are available in your area, and what it will cost to win them.