Pricing you can read in a minute.
Three plans, six one-off products, one guarantee. No VAT added, three months to start and then month to month, and you own everything we build.
Compare the three plansPlan fees. Ad spend is separate. £297 one-off setup.
Three plans, one goal: booked jobs.
Every plan includes the Lead Engine and ads management. Growth adds local SEO and content. Scale adds wider coverage and more content.
£297 one-off setup on any plan. No VAT added. Three months to start, then monthly with 30 days' notice.
Starter
Get the phone ringing
- Monthly plan fee
- £397
- Example ad budget £10/day × 30 days
- £300
- Approx. monthly total
- £700
- Lead Engine: CRM, tracked number, missed-call text-back, review requests, WhatsApp button
- Google Ads or Local Services Ads, built and managed on your spend
- Google Business Profile: posts, photos, Q&A and categories, monthly
- Every call and form tracked
- Monthly report and a 20-minute call
Growth
Booked out in your patch
- Monthly plan fee
- £797
- Example ad budget £25/day × 30 days
- £750
- Approx. monthly total
- £1,550
- Everything in Starter, plus:
- Local SEO: a new service or area page every month, citations, technical fixes
- Google Business Profile worked weekly
- Review replies handled for you
- One article a month answering what your customers search for
- Fortnightly call
Scale
Fill a second team
- Monthly plan fee
- £1,497
- Example ad budget £35/day × 30 days
- £1,050
- Approx. monthly total
- £2,550
- Everything in Growth, plus:
- Up to three service areas
- Local Services Ads and Meta retargeting alongside search
- Two new pages and two articles a month
- Eight social posts a month from your job photos
- A video edit every quarter from your footage
- Weekly call, priority response
The monthly total is a rounded illustration of the plan fee plus 30 days of ad spend at £10/day for Starter, £25/day for Growth or £35/day for Scale. Setup is separate. You pay the ad platform directly; the budget you agree and the length of the month affect the total.
What measured enquiries look like.
TreeCut recorded 53 charged Local Services Ads leads in March 2026, at £11.21 in advertising spend per charged lead.
These are Google-reported phone and message leads, not confirmed jobs. Agency fees are excluded; one month of results is not a forecast for your business.
Seven tiles, the whole offer.
Tap a tile for the detail. Every plan includes the Lead Engine, ads management and review requests.
- Missed call
- Text back
- In your CRM
- Review request
Included in every plan.
A CRM set up for tree surgery, a tracked phone number that forwards to your mobile and records the call, an automatic text back when you miss a call because you're up a tree, a review request sent after every job, and a WhatsApp button on your site.
Try the enquiry exampleWe build and manage the campaign. Your media budget goes straight to Google. We suggest £10 to £20 a day on Starter, and we'll tell you if your area needs more or less.
Review requests are included in the Lead Engine on every plan. On Growth and Scale, we handle review replies for you too.
The ad account, website, reviews, customer list and CRM data are yours. If you leave, we hand over the logins.
Seven Marketing, which runs Tree Surgeon Marketing Agency, is not VAT registered. We don't add VAT to the published prices.
After the first three months, it's month to month with 30 days' notice.
We track calls and form enquiries from day one. If those enquiries have not measurably improved within 90 days, your fourth month’s plan fee is free. Advertising spend remains separate. See the guarantee FAQ below for how we establish the starting point.
Request a free video auditThe first 14 days.
- Day 1. A 30-minute call: your areas, your best jobs, your numbers today. You get access to your CRM the same day.
- Days 2 to 5. Lead Engine built: tracked number forwarding to your mobile, missed-call text-back, review requests, WhatsApp button, forms into the CRM. Google Business Profile checked and fixed.
- Days 5 to 10. Campaign built and tracking tested with a real call and a real form. Ads go live once you've approved the copy.
- Day 14. First numbers: calls, forms, what they cost. From here it's a monthly rhythm, and every call and form is counted against the guarantee.
Buy the piece you need.
Lead Engine
£497 setup + £49/moThe CRM, tracked number, missed-call text-back, review automation and WhatsApp button on their own, for owners who want the system without a marketing retainer. Included free in every plan.
Google Business Profile Overhaul
£297Categories, services, photos, Q&A, your review link, twenty citations cleaned up and a posting schedule handed over. A focused starting point for an incomplete or out-of-date profile.
Google Ads Build
£395A tight search campaign built for your patch with the negative keywords to reduce irrelevant recruitment and training searches, plus call and form tracking. Handed over for you to run, or managed on any plan.
Tree Surgeon Website
£1,495Nine pages: home, five services, about, contact and one area page. Your photos, click-to-call everywhere, the form wired into your CRM. Live in 14 working days. You own it outright.
Area Website
£1,995The website plus six area pages for the towns you want to win, a blog set up for the guides that rank, and a reviews section. Hosting and care is optional at £39 a month.
Brand Kit
£795A logo that reads on a van door, van livery artwork, business card and a quote template that matches. The set that makes the customer who saw the van on Tuesday recognise the quote on Thursday.
Add-ons to any plan: extra service area £99 a month, extra article £149, Meta Ads management £249 a month, extra video edit £199, photography day at our partner's rate.
What the same money buys elsewhere.
| Option | What you pay | What you get |
|---|---|---|
| Trade directories | Membership, lead fees and contract terms vary by provider | Check whether enquiries are shared, which areas are covered and how reviews are used |
| Lead resellers | Per-lead pricing varies by service and area | Check exclusivity, qualification and the policy for unsuitable enquiries |
| Specialist agencies | Fees, setup costs and advertising budgets vary | Compare the written scope, tracking, account ownership and exit terms |
| Starter | £397 a month, about £700 with ads, no VAT, three months then monthly | Ads managed, plus the CRM, the tracked number, the text-back and the review system, and a 90-day guarantee |
Directory and reseller leads have a place, and our guide to every tree surgeon lead source says so. The difference is what you own when you stop paying.
What's included in every plan.
Three months, then monthly
Three months is long enough to prove it and short enough to be fair. After that it's month to month with 30 days' notice. You stay because the phone is ringing, not because a contract says so.
You own everything
The ad account, the website, the reviews, the customer list and the CRM data are yours. If you leave, you get the logins the same week.
One person, not a ticket queue
You deal with the person doing the work, by phone or email, and you get a plain monthly report of calls, forms and what they cost. No dashboards you need a degree to read.
Frequently asked questions.
Is there a setup fee?
Yes. £297 once, on every plan. It pays for the Lead Engine build (your CRM, tracked number, missed-call text-back and review automation), your tracking, and your first campaign, so month one is spent getting enquiries rather than setting up. Pay the first three months up front and we waive it.
Do you add VAT?
No. Seven Marketing, which runs Tree Surgeon Marketing Agency, is not VAT registered, so the price on this page is the price you pay. Most agencies quote plus VAT, which adds 20% to the number you compared.
What happens if I leave?
You give 30 days' notice after the first three months and you keep everything: the Google Ads account, the website, your reviews, your customer list and the CRM data. We hand over the logins. Nothing is held hostage.
Is the advertising budget included?
No, and it should not be. Your Google Ads or Local Services Ads spend is paid by you directly to Google, so you can see every penny. We recommend a floor of £10 to £20 a day on Starter and more on the bigger plans, and we tell you honestly if your area needs more.
Can I change plan?
Yes, at any month end once the first three months are done, up or down. Most businesses start on Starter to get the phone ringing and move to Growth when they want to own their area rather than rent it.
What exactly does the guarantee cover?
If tracked calls and form enquiries have not measurably improved within 90 days, your fourth month’s plan fee is free; advertising spend remains separate. Before launch, we record the starting enquiry figures and agree the comparison period and which calls and forms count, so the monthly reports use the same basis. The guarantee concerns enquiries, not booked jobs or revenue.
I'm a sole trader. Does any of this apply?
All of it. The one thing that catches sole traders is Google's Local Services Ads verification, which asks for business registration details; if you can't get through it we run standard Google Ads instead, which does the same job of putting you at the top of the page.
How much does it really cost once ads are included?
With the example ad budgets, monthly plan fees plus advertising come to roughly £700 for Starter, £1,550 for Growth and £2,550 for Scale. You pay our plan fee to us and ad spend directly to the platform; the £297 setup is separate. To estimate break-even, divide the total marketing cost by what an extra job contributes after labour, disposal, fuel and other costs of doing that job. For illustration only, £700 in monthly marketing costs and £250 contribution per extra job would require three additional jobs, before setup and other overheads. Use your own margins; these figures are not a forecast or guarantee.
Tree surgery businesses
we work with.
Existing client projects from Manchester and Glasgow.
Not sure which plan is right?
Request a free four-minute video audit of your website, Google presence and local competitors. We'll email you the priorities, with no call required.
Use your own job contribution and win rate in the free marketing break-even calculator before choosing a budget.